The OGSM model (Objectives, Goals, Strategies, Measures) is a powerful tool for organizations to formulate and achieve their strategic goals. An important aspect of OGSM is the use of the 'Goal-by-Doing' method, which helps to set clear and achievable goals. In this article, we discuss how you can formulate your ambition, your Objective in OGSM, sharply using this method.

How to Formulate a Good Objective?

A good Objective within the OGSM model should be clear, inspiring, and directive. It should represent the overarching ambition of the organization and serves as a guide for all further planning and actions.

The Goal-by-Doing Method

The 'Goal-by-Doing' method is a complement to the OGSM model that we like to apply at OGSM.com. It helps to formulate not only the end goal (the 'Goal'), but also the specific actions (the 'Doing') needed to achieve that goal. This ensures a concrete and practical approach that everyone in the team understands and can execute.

The 'Goal-by-Doing' method helps in this by splitting the Objective into two parts: what you want to achieve (the 'Goal') and how you are going to do that (the 'Doing').

Example of our Objective with the Goal-by-Doing Method:

Objective OGSM.com: "OGSM as the world's most successful strategy and governance model by inspiring driven teams towards a best-in-class application."

In this example, the 'Goal' is positioning OGSM globally as the best strategy and governance model, and the 'Doing' consists of guiding and inspiring driven teams towards a best-in-class application.

Why OGSM is Effective

The effectiveness of OGSM, and consequently the Goal-by-Doing method, comes from the combination of clear goals and concrete actions. This model compels organizations to not only think about what they want to achieve, but also the specific steps needed to get there. This helps maintain focus and prevents organizations from drowning in overly general or unclear plans.

What is OGSM Again?

OGSM stands for Objectives, Goals, Strategies, and Measures. This model offers a structured approach to define and achieve business goals. The strength of OGSM lies in its simplicity and clarity; it compels organizations to make sharp choices and set priorities.

Conclusion

The OGSM model, combined with the Goal-by-Doing method, offers a powerful way to develop a business plan that focuses not only on goal setting, but also on its execution. This approach ensures clarity, focus, and measurable results, which are essential for any organization aiming to achieve its goals.

Want to learn more about how OGSM can help your organization? Get in touch with OGSM.com and discover how we can guide you towards a best-in-class strategy and execution!