NL
OGSM and top-level leadership: seven key points for CEOs and leaders
Leadership at the top level is about choices under tension. OGSM helps CEOs keep direction, make dilemmas explicit and manage long-term impact in a complex reality.
oGSM TEMPLATES
Tools for Success
Download your free OGSM template now to get started right away
OGSM template
PowerPoint Template
Download the OGSM PowerPoint template here and start drawing up your strategic business plan on a single page today. With this template, you can make your plan clear, structured and result-oriented.
OGSM templates
Google Slides Template
Download the OGSM Google Slides template here and start drawing up your strategic business plan on a single page today. With this template, you can make your plan clear, structured and result-oriented.
OGSM templates
Excel Template
Download the OGSM Excel template here and start drawing up your strategic business plan in Excel today. With this template, you can make your plan clear, structured and result-oriented.
OGSM templates
Keynote Template
Download the OGSM Keynote template here and start drawing up your strategic business plan on one single page today. With this template, you can make your plan clear, structured and result-oriented.
Everything about OGSM Templates: Overview, Downloads, Examples and Tips
Many organizations and teams seek convenience and speed when preparing a strategic plan. One free OGSM template makes that a lot easier. With an input template, you can work on your strategy in a structured way without having to come up with the format yourself.Various OGSM templates are available online in formats such as Excel, PowerPoint, Word and Google Slides. This way, you can choose what best suits your way of working. With an OGSM model on one page, you bring focus, overview and action to your organization.
Step-by-step plan: fill out the OGSM template
1. Define your Objective: Start by formulating an inspiring and concrete vision of the future. For example: “Be the market leader in circular construction projects in the Netherlands in 2028.”
2. Formulate Goals: Make your goals concrete, measurable, and relevant. Think of: “10% sales growth per year”, “customer satisfaction NPS >8”, “expansion to three new markets.”
3. Develop Strategies: For each goal, consider which routes and projects can contribute. For example: “setting up digital lead generation”, “realising a new partnership”, “optimizing logistics.”
4. Set measures/KPIs: Link at least one measurable KPI to each strategy. Ideally, also set a baseline measurement and a target value for each measure.
5. Visualize and communicate: Work out the completed OGSM model on one clear page or sheet (in your chosen format) and communicate it with everyone involved.
6.Periodically review: Schedule fixed times (monthly or quarterly) to monitor progress and make adjustments where necessary.
Download an OGSM template in Excel, PowerPoint, Word or Google Slides and fill it in directly with the step-by-step plan above. This is how you ensure that your strategy stays alive and up to date! Many organizations and teams seek convenience and speed when preparing a strategic plan.
Summary & conclusion: choose and start an OGSM template
It OGSM model Thanks to its simplicity, flexibility and proven impact, it is the framework for a strategy that works. On just one page, you bring together vision, goals, strategies and measurement points. This is how you create focus, overview and a plan that actually moves. With a free OGSM template from OGSM.com in Excel, PowerPoint, Word or Google Slides, you can get started right away. Choose the format that suits you, fill in the template according to the step-by-step plan and make sure that the plan remains visible and up to date. Update your OGSM regularly, involve your team and use dashboards to monitor progress. This increases the chance that your strategic ambitions will actually be realized.
Frequently asked questions (FAQ) about OGSM templates
Want to download the OGSM template for free?
Do you want to get started with your strategy without hassle? Bee OGSM.com you can immediately get a free OGSM template download. This means you don't have to build your own format and you can start filling out your plan right away. Available in various file formats, our template helps you structure from day one.
Free OGSM template in Excel?
Do you like working with numbers and tables? Then our Excel template ideal. This allows you to easily monitor your progress and work directly from a clear format.
Want to download the OGSM PowerPoint template right away?
Do you want to present your plan to your team or management? Then choose the PowerPoint template from OGSM.com. In just a few clicks, you can clearly put your strategy on one slide deck.
OGSM framework template in Keynote or Google Slides
In addition to Excel and PowerPoint, we also offer a Keynote OGSM template (for those who like working with Apple) and in Google Slides (for teams that work together online). This way, you always choose the format that best suits your way of working.
Download OGSM model fill in template or example
Do you prefer to start with an example? At OGSM.com, you can also get a fill in template with example download. This way, you can see exactly how an OGSM plan is being built and you can immediately translate it into your own situation.
OGSM template set with explanation and help
Our free downloads include not only the format, but also clear explanations and instructions. With step-by-step plans and tips, you will be taken step by step into filling your OGSM.
Create an OGSM plan with a downloadable template
Whether it's an annual plan, project plan or strategy at the organizational level: with the OGSM.com templates, you immediately have a solid starting point. Fill in your goals, strategies, and KPIs, and use the document as a foundation for implementation.
OGSM.com is trusted by top brands
.png)
OGSM.com has helped us a lot in setting up a clear multi-year strategy and effectively translating it to our divisions and business units. With their guidance, our MT has not only turned the strategy into action, but also implemented a process that allows us to continuously improve and continue to focus on our shared goals in a result-oriented way.
Ron Krekels
Managing Director Uniekaas Holland B.V.
OGSM has really given us direction and structure. Our teams now understand better how they complement each other and where their own responsibility lies. The cooperation with OGSM.com went smoothly; they challenged us, got us excited and had a great eye for who we are as an organization. Thanks to their guidance, we now have plans that everyone supports and that really help us move forward in daily practice.
Pauline Escudero Lamboo
Customer Relations Division Manager - DICTU
OGSM helps me and my teams transform annual plans into a clear, concrete framework that provides direction throughout the year and allows us to manage effectively. As a director at Port of Moerdijk and now at Leidingenstraat Nederland, I’ve experienced the power of this structured approach firsthand. Our OGSM.com advisor helps us refine our goals and ensures our plan remains up-to-date and results-focused. This turns it into a dynamic tool that truly drives our organisation forward.
Ferdinand van den Oever
Algemeen Directeur LSNED
Together with OGSM.com, we drew up a sharp and supported plan in a short time. The OGSM method helped us to make ambitions concrete and clarify priorities. She asked the right questions and provided structure without losing the pace. Prior to the process, OGSM.com also held interviews with internal and external experts, so that we could immediately include best practices. The result is a clear compass for our team in the coming months.
Paula van den Boer
Lead Customer Success - Toyota Louwman Financial Services
OGSM.com support was exactly what we needed. He not only helped us bring focus to our 2025 strategy, but also to make sharp choices that really fit where we want to go as an organization. The sessions were structured, energetic and gave us the clarity to continue building together. Thanks to his guidance, there is now a concrete plan that everyone feels ownership of. The implementation of our strategy is now in full swing!
Lisan van der Peet
VP Global HR
With guidance from OGSM.com, our team has significantly improved its collaboration. By focusing on a single, clear, and ambitious Objective, we now have a clear vision and roadmap for the years ahead. OGSM keeps us on track during planning and helps us focus on what truly matters. The result is a goal-oriented approach that allows us to move forward with confidence. Highly recommended for teams looking to seriously improve their strategy and results.
Rick Hunnink
Owner Videonieuwsbericht
Within our organisation, OGSM has been embraced as a strategic management tool. The fresh and independent perspective provided during the process was incredibly helpful in facilitating the right discussions without getting bogged down in lengthy debates. I would highly recommend OGSM.com if you’re looking for a partner and method to take your strategic planning and execution to the next level in your organisation.
Lucas van Schijndel
General Manager BYD
At Crest, we strive for personal leadership in the maritime sector. Before our collaboration with OGSM.com, we struggled to define a clear strategy. Thanks to OGSM.com, we now have an inspiring and focused strategy that challenges us to think bigger and act with more purpose. They also helped us formulate measurable initiatives, enabling us to effectively engage our stakeholders in the mission and execution of our plan. If you're considering working with OGSM, I'd definitely recommend OGSM.com!
.jpg)
Seriena Bal
Program Director Crest Collective
Frequently asked questions
Learn from our Knowledge Hub
How do I fill out an OGSM?
You fill out an OGSM by going through four parts step by step:
1. Objective — formulate a clear long-term ambition.
2. Goals — make that ambition measurable with 3 to 5 concrete goals.
3. Strategies — determine the most important choices to achieve those goals.
4. Measures — add KPIs and actions to measure and execute progress.
Preferably use a template and involve your team for support and ownership.
How long does an OGSM cycle last?
An OGSM cycle usually lasts 12 months and follows the rhythm of the annual plan. The OGSM itself is set up at the start, with quarterly reviews to measure progress, adjust actions and learn. Some organizations work with a biannual update, but the basis often remains valid for one year and is cyclically tightened.
What is the difference between OGSM and OKR?
OGSM and OKR are both methods for translating goals into results, but differ in design and application. OGSM stands for Objective, Goals, Strategies and Measures and provides a complete strategic plan on one page including direction, choices and actions. OKR stands for Objectives and Key Results and focuses primarily on ambitious, measurable quarterly results, without a fixed strategy or action plan. OGSM is suitable for organizations that want to connect direction and implementation. OKR is ideal for short cycle focus and alignment.
Is OGSM useful for my organisation?
Yes, the OGSM model is suitable for companies of all sizes and industries. Whether you're a startup or a multinational, OGSM helps you clarify goals, implement strategies, and achieve results.
Why use OGSM?
The OGSM model is popular because it:
• Provides structure: It offers a clear and easy-to-understand framework.
• Enhances effectiveness: It emphasises measurable results.
• Boosts engagement: Teams collaborate to achieve shared goals.
OGSM helps organisations translate their vision into concrete actions, driving improved performance and teamwork.
