The OGSM model (Objectives, Goals, Strategies, Measures) is a powerful tool for strategic planning that helps organizations translate their visions into concrete actions and measurable results. This article provides an in-depth overview of how to use the OGSM model to achieve your business goals. We cover the meaning of OGSM, the steps to create an OGSM template, and we provide examples of successful implementations.

What does OGSM stand for?

OGSM stands for Objectives, Goals, Strategies, and Measures. It is a framework for strategic planning that helps organizations clearly define and achieve their visions and objectives. Each element of OGSM plays a crucial role in creating a cohesive and effective business plan.

What is the meaning of OGSM?

The meaning of OGSM lies in the simplicity and clarity with which it enables organizations to visualize and communicate their strategic plans. By presenting the four elements in a clear manner, all stakeholders within an organization can quickly understand what the goals are and how they will be achieved.

The OGSM Model

The OGSM model helps connect long-term vision with short-term goals and actions. The model is designed to fit on a single A4 page, keeping it concise, powerful, and clear. This ensures that everyone within the organization remains focused on the key objectives.

How to use the OGSM Model?

1. Objectives

The first step in the OGSM model is establishing the Objectives. These are broad, long-term goals that determine the direction of the organization. They should align with the overarching strategy and vision of the organization. An example of an objective is: "OGSM as the world's most successful strategy and management model by inspiring driven teams towards a best-in-class application"

Goal Through Action Thought in Objectives

When formulating Objectives, it is important to apply the "goal through action" thought. This means formulating goals that are directly linked to concrete actions and clear choices. A good Objective is ambitious, while simultaneously achievable through focused efforts.

2. Goals

Goals are the specific, measurable steps needed to achieve the Objectives. These goals should be SMART (Specific, Measurable, Achievable, Relevant, Time-bound). Examples of Goals are: "# organizations assisted with OGSM" or "# customer satisfaction score".

Goal Through Action Thought in Goals

Similar to Objectives, it is important to apply the "goal through action" thought when setting Goals. This means that Goals should be clearly defined and directly linked to the Objective.

3. Strategies

Once the Objectives and Goals have been established, the next step is to develop Strategies. These are the methods and plans that the organization will use to achieve the set goals. Examples of Strategies can be: "Our clients are prepared for the future by jointly developing ambitious, sharp, and concrete OGSM plans with the right technology" or "Novice OGSM practitioners are well supported by offering free digital feedback sessions".

Goal Through Action Thought in Strategies

When formulating Strategies, it is crucial to describe practical and actionable steps. The strategies should clearly outline how the organization will achieve its goals through specific choices.

4. Measures (Dashboard & Action plan)

The final step in the OGSM model is Measures. This includes establishing KPIs and other measurable criteria to track the progress and success of the implementation of the strategies.

Dashboard

Measures should not only be measurable, but also be regularly monitored and evaluated. A good OGSM dashboard provides an overview of all relevant KPIs and enables quick identification of where adjustments are needed. Examples of dashboard measures are: "# reviews on our services" or "# digital feedback sessions with positive feedback"

Action Plan

In addition, concrete actions need to be linked to the Measures to quickly intervene if the progress does not proceed as planned. Examples of actions are: "Every plan is sharpened by our clients and ourselves by truly challenging the content" or "Make OGSM more accessible by offering free templates in multiple formats"

OGSM Template

An effective way to start with OGSM is by using an OGSM template. See our templates here

Examples of Successful OGSM Implementations

Procter & Gamble

Procter & Gamble (P&G) is one of the most well-known users of the OGSM model. P&G has fully integrated OGSM into their global operations, enabling them to consistently achieve their strategic goals and strengthen their market position.

The Coca-Cola Company

The Coca-Cola Company uses OGSM to clearly communicate their strategic vision and goals within the organization. This has helped them remain a market leader in the beverage industry by setting and tracking clear and measurable goals.

Toyota

In the automotive industry, Toyota uses OGSM to optimize their production processes and strategic goals. By applying OGSM, Toyota can realize their long-term vision and implement continuous improvement in their operations.

Conclusion

The OGSM model is a proven and effective tool for strategic planning that helps organizations of all types and sizes realize their visions. By establishing clear Objectives, Goals, Strategies, and Measures, companies can communicate and execute their strategic plans in a clear manner. Whether you are a startup, scale-up, family business, or a multinational corporation, OGSM provides the structure and focus needed to achieve your goals and be successful.

At OGSM.com, we work with our clients to achieve their goals, regardless of the sector or size of the organization. Interested in our approach? Contact us for an introductory meeting and find out how OGSM can help your organization grow and thrive.