Do you want to easily and effectively capture your business strategy? Discover the power of the OGSM method! In this article, we explain what OGSM is, what OGSM stands for, and how you can achieve your goals with an OGSM template.

What does OGSM stand for?

OGSM is an acronym that stands for Objectives, Goals, Strategies, and Measures. This strategic business plan helps organizations to concretize their long-term visions and translate them into clear and measurable goals. The OGSM model is often summarized as a "business plan on 1 A4", because it presents the core of a company's strategy in a concise and clear document.

What is an OGSM?

An OGSM is a strategic framework that helps companies translate their vision and strategy into a concise, clear document. This framework enables the visualization of an organization's long-term vision through shorter, measurable goals and clear strategies. The OGSM template ensures that all core values and objectives of the organization fit on one page, facilitating the focus and execution of the strategy.

What does OGSM mean?

The meaning of OGSM lies in creating a structured and clear approach to strategic planning. By integrating the four elements - Objectives, Goals, Strategies, and Measures - businesses can develop, implement, and monitor their strategies in an efficient and effective manner.

Objectives

The Objective in the OGSM model is the overarching ambition or dream of the organization. It indicates what the organization aims to achieve in the long term and serves as the guiding principle for all further planning and actions. An example of an objective could be: "Becoming the market leader in the Dutch market for travel to Japan by improving our online customer journey."

Goals

The Goals are the specific, measurable results that the organization wants to achieve in order to realize the overarching objective. These goals must be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. For example: "Achieving an organic market share of 12% in Google within 12 months."

Strategies

The Strategies describe the paths and methods that the organization will follow to achieve the set goals. This includes the important choices and actions necessary to realize the ambitions. An example of a strategy could be: "Increasing organic share in Google by improving technical SEO and link building."

Measures

The Measures consist of two parts: a dashboard for measuring progress and specific actions that need to be taken to achieve the set goals. The dashboard includes the indicators and KPIs (Key Performance Indicators) used to measure the progress and success of the strategies. This can range from quantitative metrics such as revenue figures to qualitative evaluations such as customer satisfaction. An example of a measure could be: "Increasing the average time spent on the website by 10% over the next five months." An example of an action could be: "Researching factors contributing to bounce rate on the website."

OGSM Template

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