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OGSM and KPIs: How to Measure Your Strategy
Measure your Strategy for success! Discover how to set measurable goals and make your strategy more effective.
Discover our free OGSM templates
Whether you're looking for an OGSM template in PowerPoint, Excel, Keynote or Google Slides, we've got what you need!
The OGSM model turns strategy into actionable steps and measurable goals, enabling focused and effective execution of your plan.
oGSM TEMPLATES
Tools for Success
Download your free OGSM template now to get started right away
OGSM templates
PowerPoint Template
Download the OGSM PowerPoint template here and start drawing up your strategic business plan on a single page today. With this template, you can make your plan clear, structured and result-oriented.
OGSM templates
Google Slides Template
Download the OGSM Google Slides template here and start drawing up your strategic business plan on a single page today. With this template, you can make your plan clear, structured and result-oriented.
OGSM templates
Excel Template
Download the OGSM Excel template here and start drawing up your strategic business plan in Excel today. With this template, you can make your plan clear, structured and result-oriented.
OGSM templates
Keynote Template
Download the OGSM Keynote template here and start drawing up your strategic business plan on one single page today. With this template, you can make your plan clear, structured and result-oriented.
Strategic Challenges
The road to success
A lack of structure and commitment can hamper your growth and chances of success. We help you take the right steps and achieve more results.
Frequently asked questions
Learn from our Knowledge Hub
Is OGSM useful for my organisation?
Yes, the OGSM model is suitable for companies of all sizes and industries. Whether you're a startup or a multinational, OGSM helps you clarify goals, implement strategies, and achieve results.
Why use OGSM?
The OGSM model is popular because it:
• Provides structure: It offers a clear and easy-to-understand framework.
• Enhances effectiveness: It emphasises measurable results.
• Boosts engagement: Teams collaborate to achieve shared goals.
OGSM helps organisations translate their vision into concrete actions, driving improved performance and teamwork.
What does OGSM mean?
OGSM is an acronym for:
• Objective: The overarching, qualitative ambition.
• Goals: Quantitative and measurable goals.
• Strategies: The methods and choices to achieve the objective.
• Measures: Dashboards and actions to measure progress and results.
The OGSM model offers a powerful structure for making strategic plans clear and executable.
The model helps organisations to focus on their core ambitions and translate them into practical steps. The OGSM model is designed to reduce complexity and engage teams at all levels in achieving shared strategic goals.
How does an OGSM work?
An OGSM works by bringing together four core components:
1. Objective: Formulate a clear, inspiring goal, preferably for the long term (2 to 5 years).
2. Goals: Define measurable and SMART goals to achieve the Objective.
3. Strategies: Develop strategies to achieve your Objective & Goals.
4. Measures: Use dashboards with targets and KPIs to measure progress and success, and use actions as tactical steps in execution.
With a well-designed OGSM, you can consistently implement and adjust goals and strategies based on measurable results.
What is the OGSM model?
The OGSM model is a strategic framework that helps companies turn their vision into a concrete, measurable and action-oriented plan.
OGSM stands for Objective, Goals, Strategies, Measures and offers a clear way to define long-term goals, develop strategies and monitor progress. The OGSM method is used worldwide because of the simplicity and effective implementation of the strategy.
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With guidance from OGSM.com, our team has significantly improved its collaboration. By focusing on a single, clear, and ambitious Objective, we now have a clear vision and roadmap for the years ahead. OGSM keeps us on track during planning and helps us focus on what truly matters. The result is a goal-oriented approach that allows us to move forward with confidence. Highly recommended for teams looking to seriously improve their strategy and results.
Rick Hunnink
Owner
Within our organisation, OGSM has been embraced as a strategic management tool. The fresh and independent perspective provided during the process was incredibly helpful in facilitating the right discussions without getting bogged down in lengthy debates. I would highly recommend OGSM.com if you’re looking for a partner and method to take your strategic planning and execution to the next level in your organisation.
Lucas van Schijndel
General Manager BYD
At Crest, we strive for personal leadership in the maritime sector. Before our collaboration with OGSM.com, we struggled to define a clear strategy. Thanks to OGSM.com, we now have an inspiring and focused strategy that challenges us to think bigger and act with more purpose. They also helped us formulate measurable initiatives, enabling us to effectively engage our stakeholders in the mission and execution of our plan. If you're considering working with OGSM, I'd definitely recommend OGSM.com!
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Seriena Bal
Program Director
GSM helps me and my teams transform annual plans into a clear, concrete framework that provides direction throughout the year and allows us to manage effectively. As a director at Port of Moerdijk and now at Leidingenstraat Nederland, I’ve experienced the power of this structured approach firsthand. Our OGSM.com advisor helps us refine our goals and ensures our plan remains up-to-date and results-focused. This turns it into a dynamic tool that truly drives our organisation forward.
Ferdinand van den Oever
Algemeen Directeur LSNED
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