Your ambition, our purpose  

We transform not only your plans, but more so your results

We help you grow by turning opportunities and challenges into clear plans with concrete actions, so that you can achieve your goals effectively. We achieve this with measurable strategies that improve your performance, strengthen cooperation and enable you to respond faster and more effectively to market changes.

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About Us

From history to mission

Want to take your business to the next level?

Contact us today for a personal introduction.

Get in touch

Where we started

A new vision

OGSM.com was born out of our passion for smart work and big dreams. We've learned one thing: turning dreams into reality requires a clear, executable plan — and OGSM is the ultimate tool for that.Management by Objectives and under the guidance of top strategist Marc van Eck, founders Jasper Duijf and Mees Ruijgrok learned how OGSM offers a solution to thick annual plans with little concrete outcome.

Sharpness in plans

A blueprint for success

The OGSM model has since evolved into a very powerful tool for greater focus and results. We help organisations work more efficiently by better aligning effort, productivity and results, accelerating growth and impact.

Trusted around the world

Proven results

The OGSM model is used worldwide, from startups to multinationals such as Coca-Cola and IBM. We help organisations apply OGSM best-in-class, where vision and strategy lead to tangible results.

More focus, more impact

Our mission

At OGSM.com, we believe that clarity is the key to success.
We help you work more efficiently by replacing confusion with focus, making the most of your time and energy.

Team

Our team

We're a team of forward-thinking professionals and OGSM experts, dedicated to developing strategies that generate real impact for your brand.

Jasper Duijf
Medeoprichter

I believe that dreaming big, planning well and acting decisively are the key to success. I like to think along with you!

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Matthijs den Boer
Medeoprichter

With my background in hospitality and extensive experience as a business development manager, I have a deep understanding of how to create service-focused strategies.

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Mees Ruijgrok
Medeoprichter

Driven by a passion for technology and strategy, I help businesses accelerate their digital transformation and craft strategies that are both ambitious and achievable

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Want to take your business to the next level?

Contact us today for a personal introduction.

Meet us
OGSM-strategu

Achieve more with OGSM?

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Together with you and your team, we transform strategic plans into clear, actionable steps and bring them to life. Contact us today for a personalised introduction.

CONTACT

Start your OGSM journey here and now

Contact us today for a personal introduction.

Hey, Jasper here! Let's talk about your ambitions.
I believe that dreaming big, planning well and acting decisively are the key to success. I like to think along with you!
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Within our organisation, OGSM has been embraced as a strategic management tool. The fresh and independent perspective provided during the process was incredibly helpful in facilitating the right discussions without getting bogged down in lengthy debates. I would highly recommend OGSM.com if you’re looking for a partner and method to take your strategic planning and execution to the next level in your organisation.

Lucas van Schijndel
General Manager BYD

GSM helps me and my teams transform annual plans into a clear, concrete framework that provides direction throughout the year and allows us to manage effectively. As a director at Port of Moerdijk and now at Leidingenstraat Nederland, I’ve experienced the power of this structured approach firsthand. Our OGSM.com advisor helps us refine our goals and ensures our plan remains up-to-date and results-focused. This turns it into a dynamic tool that truly drives our organisation forward.

Ferdinand van den Oever
Algemeen Directeur LSNED

At Crest, we strive for personal leadership in the maritime sector. Before our collaboration with OGSM.com, we struggled to define a clear strategy. Thanks to OGSM.com, we now have an inspiring and focused strategy that challenges us to think bigger and act with more purpose. They also helped us formulate measurable initiatives, enabling us to effectively engage our stakeholders in the mission and execution of our plan. If you're considering working with OGSM, I'd definitely recommend OGSM.com!

Seriena Bal
Program Director

With guidance from OGSM.com, our team has significantly improved its collaboration. By focusing on a single, clear, and ambitious Objective, we now have a clear vision and roadmap for the years ahead. OGSM keeps us on track during planning and helps us focus on what truly matters. The result is a goal-oriented approach that allows us to move forward with confidence. Highly recommended for teams looking to seriously improve their strategy and results.

Rick Hunnink
Owner
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