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OGSM: Your Business Plan On One Page
The OGSM model offers a powerful method for summarizing your business plan on one page.
Your blueprint for achieving big
We help you create a solid plan with the right steps to reach your goals more efficiently.
Our team has already helped 60+ organisations with OGSM including:
Are you getting stuck in endless projects, vague initiatives, and plans that never take off? We help you formulate, structure, and implement concrete, goal-oriented strategic plans that actually deliver results.
What OGSM does for you
Pragmatic and effective
With extensive experience guiding organisations from startups to multinationals, we bring a fresh, proven approach that helps you as a manager or executive translate vision into action and gain control over your organisation’s direction.
OGSM.com support was exactly what we needed. He not only helped us bring focus to our 2025 strategy, but also to make sharp choices that really fit where we want to go as an organization. The sessions were structured, energetic and gave us the clarity to continue building together. Thanks to his guidance, there is now a concrete plan that everyone feels ownership of. The implementation of our strategy is now in full swing!
Lisan van der Peet
VP Global HR
With guidance from OGSM.com, our team has significantly improved its collaboration. By focusing on a single, clear, and ambitious Objective, we now have a clear vision and roadmap for the years ahead. OGSM keeps us on track during planning and helps us focus on what truly matters. The result is a goal-oriented approach that allows us to move forward with confidence. Highly recommended for teams looking to seriously improve their strategy and results.
Rick Hunnink
Owner Videonieuwsbericht
At Crest, we strive for personal leadership in the maritime sector. Before our collaboration with OGSM.com, we struggled to define a clear strategy. Thanks to OGSM.com, we now have an inspiring and focused strategy that challenges us to think bigger and act with more purpose. They also helped us formulate measurable initiatives, enabling us to effectively engage our stakeholders in the mission and execution of our plan. If you're considering working with OGSM, I'd definitely recommend OGSM.com!
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Seriena Bal
Program Director Crest Collective
Within our organisation, OGSM has been embraced as a strategic management tool. The fresh and independent perspective provided during the process was incredibly helpful in facilitating the right discussions without getting bogged down in lengthy debates. I would highly recommend OGSM.com if you’re looking for a partner and method to take your strategic planning and execution to the next level in your organisation.
Lucas van Schijndel
General Manager BYD
GSM helps me and my teams transform annual plans into a clear, concrete framework that provides direction throughout the year and allows us to manage effectively. As a director at Port of Moerdijk and now at Leidingenstraat Nederland, I’ve experienced the power of this structured approach firsthand. Our OGSM.com advisor helps us refine our goals and ensures our plan remains up-to-date and results-focused. This turns it into a dynamic tool that truly drives our organisation forward.
Ferdinand van den Oever
Algemeen Directeur LSNED
Services
Our pragmatic approach
Together, we clarify your Objective and Goals and translate them into a guiding strategy and practical execution with concrete, measurable, and results-driven steps.
Strategy Development
Strategy Development
OGSM.com Services
Strategy Development
Your chances of success increase when you work with a clear Objective; your chances become even bigger when you translate this Objective into Goals and a concrete strategic plan guiding towards execution.
Our Approach
Together, we first map out the current situation and identify opportunities. This involves a thorough analysis of your organization and the market. Next, we work with you and your team to develop a well-thought-out plan that allows you to steer with focus throughout the year
Strategy is simply about making clear, focused choices from endless possibilities.
With our proven methods, we ensure that your organization is ready for the future.
Organizational Alignment
Organizational Alignment
OGSM.com Services
Organizational Alignment
For medium and large organizations, good alignment of your strategy to execution is crucial for the success of your company.
Our approach
Door processen te analyseren en knelpunten te identificeren, creëren we structuur, helder eigenaarschap en effectieve samenwerking.
Successful organizations grow through effective coherence.
By analyzing processes and identifying bottlenecks, we create structure, clear ownership, and effective collaboration.
Implementation Support
Implementation Support
OGSM.com Services
Implementation Support
Effective implementation is critical to the success of any strategy.
Our Approach
At OGSM.com, we support the structured execution of strategies and processes. We develop guidelines and governance for follow-up and evaluation, guide teams toward an effective way of working, and keep the focus on priorities.
It's better to act on a good plan than to let a perfect plan go to waste.
Strategic Advisor
Through regular reviews and feedback, we encourage continuous improvement, enabling the organization to grow independently and sustainably.
Frequently asked question
Learn from our Knowlegde Hub
Is OGSM useful for my organisation?
Yes, the OGSM model is suitable for companies of all sizes and industries. Whether you're a startup or a multinational, OGSM helps you clarify goals, implement strategies, and achieve results.
Why use OGSM?
The OGSM model is popular because it:
• Provides structure: It offers a clear and easy-to-understand framework.
• Enhances effectiveness: It emphasises measurable results.
• Boosts engagement: Teams collaborate to achieve shared goals.
OGSM helps organisations translate their vision into concrete actions, driving improved performance and teamwork.
What does OGSM mean?
OGSM is an acronym for:
• Objective: The overarching, qualitative ambition.
• Goals: Quantitative and measurable goals.
• Strategies: The methods and choices to achieve the objective.
• Measures: Dashboards and actions to measure progress and results.
The OGSM model offers a powerful structure for making strategic plans clear and executable.
The model helps organisations to focus on their core ambitions and translate them into practical steps. The OGSM model is designed to reduce complexity and engage teams at all levels in achieving shared strategic goals.
How does an OGSM work?
An OGSM works by bringing together four core components:
1. Objective: Formulate a clear, inspiring goal, preferably for the long term (2 to 5 years).
2. Goals: Define measurable and SMART goals to achieve the Objective.
3. Strategies: Develop strategies to achieve your Objective & Goals.
4. Measures: Use dashboards with targets and KPIs to measure progress and success, and use actions as tactical steps in execution.
With a well-designed OGSM, you can consistently implement and adjust goals and strategies based on measurable results.
What is the OGSM model?
The OGSM model is a strategic framework that helps companies turn their vision into a concrete, measurable and action-oriented plan.
OGSM stands for Objective, Goals, Strategies, Measures and offers a clear way to define long-term goals, develop strategies and monitor progress. The OGSM method is used worldwide because of the simplicity and effective implementation of the strategy.
