NL
Manifesting: How Your Focus Shapes Your Reality
Learn how confirmation bias and manifesting work, and how to use your focus and actions to reach your goals faster.
Basics
Delusion of the day or control over your strategy? How OGSM helps you stay focused
Introduction
The OGSM model helps companies to get structure, focus and control over their strategy, so that the vision does not drown in the daily hustle and bustle. In this article, you'll discover how OGSM helps you stay on track and effectively manage long-term results.
The pitfall of the autopilot
Many organizations are carried away by daily reality. Urgent tasks get priority, emails keep coming in and meetings fill the agenda. The long-term strategy fades into the background, causing companies to work reactively instead of proactively steering towards the real goal.
Do you recognize this?
• You notice that a lot of time goes into extinguishing operational fires.
• Strategic plans end up in the drawer and are hardly followed up.
• There is a lack of focus: priorities change continuously.
• KPIs are hardly or hardly monitored, so the impact of decisions remains unclear.
This does not mean that the hassles of the day can be completely avoided, but it is crucial to have a system that monitors focus and direction. This is where OGSM comes into play.
How OGSM helps to maintain grip and focus
The OGSM model (Objective, Goals, Strategies, Measures) helps companies achieve their strategy concrete and executable to make. Instead of a thick strategy report that no one reads, OGSM summarizes the essentials on one clear page.
What makes OGSM unique:
✅ Clear focus — You work with a Objective (overarching objective) that guides all efforts.
✅ Measurable goals — The Goals (goals in numbers) ensure that you can measure success objectively.
✅ Concrete strategies — You decide strategies that are not only ambitious, but also achievable.
✅ Continuous monitoring — The Measures (KPIs) ensure that your performance remains transparent and adjustable.
With OGSM, you can keep a grip on your course, because it helps to align daily tasks with your strategic goals.
From reactive to strategic working: OGSM in practice
Imagine: a marketing team wants to increase a brand's online visibility. Instead of randomly launching campaigns and responding to trends, OGSM sets out the strategy clearly.
1. Objective: Most chosen online provider by increasing online visibility and findability
Goal: To position the organization as a market leader in the digital space.
2. Goals: Measurable Goals
• 25 percent more website traffic within one year.
• 20 percent increase in social media engagement.
• At least 10 leads per month via content marketing.
3. Strategies: How to achieve these goals
• Create and publish SEO-optimized content
• Run targeted LinkedIn and Google Ads campaigns.
• Establish partnerships with relevant influencers in the industry.
4. Measures: KPIs to measure progress
• Number of unique website visitors per month.
• Lead conversion rate through content marketing.
• Engagement rate on social media.
By applying OGSM, the team knows exactly where the focus should be, what is a priority and how success is measured. This prevents them from being distracted by short-term trends or ad hoc requests that don't contribute to the strategy.
OGSM: Your foothold in a dynamic world
The world is changing rapidly, and the issues of the day will always play a role. But without a clear strategy, you're losing direction and wasting valuable time and resources. OGSM provides structure, prevents fragmentation and helps you to consciously work on your long-term ambitions.
Would you like to experience for yourself how OGSM gives you a grip on your strategy? Download our OGSM template and take the first step towards more focus and results today.
Your blueprint for achieving big.
