How to Use the OGSM Model

What does OGSM stand for?

OGSM stands for Objectives, Goals, Strategies, and Measures. It is a strategic planning structure that helps organizations clearly define and achieve their visions and goals. Each element of OGSM plays a crucial role in creating a coherent and effective business plan.

What does OGSM mean?

The meaning of OGSM lies in the simplicity and clarity with which it enables organizations to visualize and communicate their strategic plans. By presenting the four elements in a clear way, all stakeholders within an organization can quickly understand what the goals are and how they will be achieved.

The OGSM Model

The OGSM model helps to connect long-term vision with shorter term goals and actions. The model is designed to fit on a single piece of A4, keeping it short, powerful and organized. This ensures that everyone in the organization remains focused on the most important goals.

How to use the OGSM Model

1. Objectives

The first step in the OGSM model is to establish the Objectives. These are broad, long-term goals that determine the direction of the organization. They must be in line with the organization's overarching strategy and vision. An example of an objective is: “OGSM as the world's most successful strategy and control model by inspiring passionate teams to a best-in-class application”

Goal By Doing Thought in Objectives

When formulating Objectives, it is important to apply the “goal by doing” idea. This means that you formulate goals that are directly linked to concrete actions and sharp choices. A good Objective is ambitious, but at the same time achievable through focused efforts.

2. Goals (Goals)

Goals are the specific, measurable steps required to achieve the Objectives. These goals must be SMART (Specific, Measurable, Achievable, Relevant, Time-bound). Examples of Goals include: “# organizations helped with OGSM” or “# customer satisfaction score”.

Goal By Doing Thought in Goals

As with the Objectives, it is important to apply the “goal by doing” idea when setting Goals. This means that the Goals must be clearly defined and directly linked to the Objective.

3. Strategies

Once the Objectives and Goals have been established, the next step is to develop Strategies. These are the methods and plans that the organization will use to achieve the goals set. Examples of Strategies may include: “Our clients are ready for the future by jointly coming to ambitious, sharp and concrete OGSM plans with the right technology” or “Beginning OGSM employees are well helped by offering free digital feedback sessions”.

Goal By Doing Thought in Strategies

When formulating Strategies, it is crucial to describe practical and executable steps. The strategies should clarify how the organization will achieve its goals through specific choices.

4. Measures (Dashboard & Action Plan)

The final step in the OGSM model is Measures. This includes establishing KPIs and other measurable criteria to monitor the progress and success of implementing the strategies.

Dashboard

In addition to being measurable, measures must be regularly monitored and evaluated. A good OGSM dashboard provides an overview of all relevant KPIs and makes it possible to quickly see where adjustments are needed. Examples of dashboard measures include: "# reviews on our services” or “# digital feedback sessions with positive feedback”

Action Plan

In addition, concrete actions must be linked to the Measures in order to be able to intervene quickly if progress does not go according to plan. Examples of actions include: “Each plan is sharp by really challenging our clients and ourselves on the content” or “Making OGSM more accessible by offering free templates in multiple formats”

OGSM Template

An effective way to get started with OGSM is to use an OGSM template. See our templates here‍

Examples of Successful OGSM Implementations

Procter & Gamble

Procter & Gamble (P&G) is one of the best-known users of the OGSM model. P&G has fully integrated OGSM into their global operations, allowing them to consistently achieve their strategic goals and strengthen their market position.

The Coca-Cola Company

The Coca-Cola Company uses OGSM to clearly communicate their strategic vision and goals within the organization. This has helped them remain the market leader in the beverage industry by setting and following clear and measurable goals.

Toyota

In the automotive industry, Toyota uses OGSM to optimize their production processes and strategic goals. By applying OGSM, Toyota can realize their long-term vision and continuously improve their operations.

Conclusion

The OGSM model is a proven and effective tool for strategic planning that helps organizations of all shapes and sizes achieve their visions. By setting clear Objectives, Goals, Strategies, and Measures, companies can communicate and implement their strategic plans in a clear way. Whether you're a startup, scale-up, family business, or multinational, OGSM offers the structure and focus you need to achieve your goals and be successful.

At OGSM.com, we work with our customers to achieve their goals, regardless of the sector or size of the organization. Interested in our approach? Contact us for an introductory meeting and discover how OGSM can help your organization grow and thrive.