How project managers can improve results with the OGSM method

What is the OGSM Method?

The OGSM method is a powerful project management strategy that stands for Objective, Goals, Strategies and Measures. This approach provides project managers with a structured framework for simplifying complex strategies into concrete, executable plans. We understand that navigating strategic change can be challenging, but OGSM is designed to streamline and clarify this process.

At OGSM, goals are translated into specific, measurable goals. Strategies are then developed to achieve these goals, and concrete measures are established to monitor progress. This creates a clear line from vision to action, allowing teams to better focus on what really matters to the success of the project.

Benefits of OGSM for project managers

For project managers, OGSM offers a range of important benefits that can significantly boost performance improvements. First, the method ensures increased focus and coordination within the team. By defining clear goals and measurable goals, everyone knows exactly what they're working towards and how their efforts contribute to the bigger picture.

In addition, OGSM facilitates better decision-making. With a clear overview of the strategy and associated measures, project managers can respond more quickly and effectively to changes or challenges. This leads to a more flexible and adaptive project approach, which is crucial in today's rapidly changing business world.

Finally, OGSM promotes a culture of continuous improvement. By regularly measuring and evaluating progress, project teams can learn from their experiences and continuously refine their approach. This results in increasingly efficient and effective project execution over time.

Implementation of OGSM in projects

Implementing OGSM in projects requires a thoughtful approach. Start by organizing a workshop that involves all key stakeholders. Here, you jointly define the overarching goal of the project. You then break this goal into specific, measurable goals that are in line with the broader organizational strategy.

Then develop strategies to achieve these goals. Involve your team in the process and encourage creative thinking. Make sure that each strategy is directly linked to one or more goals. Finally, determine the measures you will use to monitor progress. These must be SMART: Specific, Measurable, Achievable, Relevant and Time-bound.

It is important to regularly review and adjust the OGSM structure. Organize periodic review sessions to discuss progress and make adjustments if necessary. This flexibility ensures that your project remains relevant and effective, even when circumstances change.

Best practices for using OGSM

To get the most out of the OGSM method, it's essential to observe a few best practices. First, keep it simple. The strength of OGSM lies in its simplicity, so avoid the temptation to make it too complex. Make sure your OGSM plan fits on one page, making it easy to understand and communicate to everyone involved.

Actively involve your team in the OGSM process. Their input and engagement are critical to the success of the implementation. Set up regular sessions to discuss progress and share ideas on how to improve performance. This not only promotes team spirit, but also provides wider support for the chosen strategies.

Don't be afraid to change your OGSM when circumstances change. Flexibility is key in project management, and OGSM is designed to adapt to changing priorities or external factors. Regular evaluation and adjustment ensure that your project stays on track, even in turbulent times.

OGSM versus traditional project management methods

Compared to traditional project management methods, OGSM offers several unique advantages. Where traditional methods can often be complex and rigid, OGSM excels in simplicity and flexibility. It enables project managers to change course quickly and adapt their strategy to changing circumstances without losing sight of the larger goal.

OGSM also places more emphasis on the alignment between project goals and broader organizational goals. This ensures that projects are not carried out in isolation, but directly contribute to the overall success of the organization. In addition, OGSM encourages a more holistic approach to project management, not only looking at timelines and budgets, but also at the actual impact and value that the project provides.

Although traditional methods retain their place in the project management landscape, OGSM offers a refreshing alternative for organizations that are looking for a more strategic and result-oriented approach. By integrating OGSM into their project management practices, companies can better align their projects with their strategic goals and thus improve their overall performance.

Curious? Download our OGSM templates here