How OGSM helps operations managers track and measure execution

What is OGSM and why is it important for operational managers?

OGSM, which stands for Objective, Goals, Strategies and Measures, is a powerful strategic planning tool that helps operational managers translate business strategy into concrete actions. We understand that translating big strategic goals into day-to-day operations can sometimes be overwhelming. OGSM offers a clear structure that bridges the gap between strategy and execution.

For operational managers, OGSM is invaluable because it helps create focus and alignment within the team. It enables you to formulate clear objectives, set measurable goals, and determine the right strategies to achieve them. This allows you to manage results more effectively and continuously improve the performance of your department.

The four components of OGSM explained

Let's dive deeper into the four components of OGSM and how they are interrelated:

1. Objective: These are the overarching, qualitative goals that are in line with the organization's mission and vision.

2. Goals: Here, the objectives are translated into specific, measurable and time-bound goals.

3. Strategies: These are the approaches chosen to achieve the set goals.

4. Measurements: These are used to measure the progress and success of the strategies.

By systematically developing these components, you create a clear framework for your operational activities. We often see that managers struggle to make their strategy concrete, but OGSM forces you to be sharp in your formulation and choices. The result is an action plan that guides your daily decisions and actions.

How OGSM helps set measurable goals

One of the biggest challenges for operations managers is setting goals that are both ambitious and realistic. OGSM offers a structured approach to this. By translating the overarching objectives into specific, measurable goals, you create a clear picture of what success means for your organization.

The 'Measures' component of OGSM ensures that you can continuously monitor whether you are on track. This enables you to make timely adjustments when necessary. We've seen how this helps managers act proactively rather than reactively to unexpected developments. By regularly measuring and evaluating progress, you can control your team's performance and celebrate success when goals are met.

Practical tips for implementing OGSM in your organization

Implementing OGSM can be challenging at first, but with the right approach, you can see results quickly. Start small and focus on a specific project or department. Involve your team in the process and ensure clear communication about goals and expectations. It is important to schedule regular evaluation moments to discuss progress and make adjustments where necessary.

A practical tip that we often give is to create a visual representation of your OGSM plan and place it visibly in your workspace. This helps maintain focus and ensures that everyone in the team stays on the same page. Don't forget to celebrate successes; this motivates the team and reinforces a sense of ownership and commitment to the strategy.

Common mistakes when using OGSM and how to avoid them

Although OGSM is a powerful tool, we also regularly see pitfalls in practice. A common mistake is setting too many or too ambitious goals. This can lead to confusion and a lack of focus. We always recommend starting with a limited number of core objectives and gradually expanding them as you gain experience with the methodology.

Another pitfall is insufficient team involvement in the OGSM process. Strategic planning is sometimes seen as a management task, but the input and involvement of the entire organization are critical to success. Therefore, organize regular sessions where you discuss the OGSM and jointly evaluate progress. This not only creates support, but also leads to valuable insights and ideas from different perspectives within your organization.

Starting it yourself? Download our OGSM templates here.

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